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Marketing Analyst in Helena, AL at Mspark

Date Posted: 4/6/2019

Job Snapshot

  • Employee Type:
  • Location:
    Helena, AL
  • Job Type:
  • Experience:
    2 to 3 years
  • Date Posted:

Job Description

Mspark, a leading print media distribution company delivering results by connecting businesses to consumers in rural America, seeks an analytical and results-oriented professional to join our Marketing team as a Marketing Analyst based at our corporate office located in Helena, AL, a Birmingham suburb. 

In this role, reporting directly to our Sr. Director of Consumer Analytics, you will be responsible for providing support to the sales organization and our clients by analyzing data through the usage of analytic tools, including maps and reports.  You will also create recommendations based on analysis to help clients understand and target their consumers.

Additionally, you will:

  1. Gather requirements and client campaign goals to develop methodology.
  2. Prepare clear and accurate maps using Arc GIS software and additional data sources within Mspark.
  3. Create excel spreadsheets for analysis and written profile recommendations to sales and clients.
  4. Participate in data and software maintenance with the Marketing department.
  5. Consult with Marketing, Sales and Account Services to determine how best mapping and geographic data can be incorporated into sales proposals and client presentations.
  6. As requested, participate in presentation and strategy sessions in support of the sales organization and our clients’ effort to grow new and existing business and participation in client calls to explain your analysis and answer questions.
  7. Maintain the highest level of accuracy in deliverables while working in a fast-paced, deadline-driven environment.
  8. Develop higher skills sets in both Arc GIS tools for mapping and database modeling techniques. 

Experience and Skills:

The successful candidate will possess a bachelor’s degree (B. A.) from a four-year College or university and a minimum 2-3 years of related experience or equivalent combination of education and experience.  Strong communication and Microsoft Excel skills needed.  Previous experience with SQL or ArcGIS, particularly ArcGIS Business Analyst a plus.  Willingness to learn new software, query and programming language a must.  Specific experience working in a time-sensitive, deadline-driven environment preferred. 

Mspark offers competitive compensation and benefits and team-oriented work environment.  EOE.